DELIVERABLES
Once the final design gets approved I upload the post itself in the DAM, upload the picture separately as a asset (if it wasn't already), and tag and name the image using the appropriate conventions. For the animated posts the reviewing process is the about the same. I used after effects for animating.
KERRYKEARNEYGD@GMAIL.COM
I first collected stock images that fit the NRG's brand guidelines and the copy provided. From there, utilizing adobe workfront, I send five images to be selected and approved by the project manager and lead graphic designer. Once approved the image is used in the rough draft of the design. At this point the select image is there 'for placement only' and if approved, the manager would buy the licensing of the image if it was not found in the DAM. Once the high resolution image is obtained I would replace the FPO image with the new one, refine the design based on review notes, and send it back for final review.
PROCESS
SOCIAL MEDIA
CAMPAIGN
NRG Energy, Inc. is a North American energy and home services company. During an internship with NRG, I was tasked with creating marketing materials based on their existing brand guidelines. I created a series of social media posts for Instagram and animations for Facebook.
NRG ENERGY